Working on my new project brief, I came across the idea of working with people with time to spare. The guards, the people working in shops, and all the others who spent a part of their time idle.
Looking around me I noticed a lot of people that fit into my category. I decided to look into the warden of PPG- Krishnaveni aunty. She is confined to the building all day long. With her movements being restricted to within the PG, she had much time on her hand during the late afternoon. I began to wonder where I could take this. Addressing the need for an activity to occupy her time alongside providing her a second source of income was an interesting place to begin.
Speaking to her, we realized that her interests and talents include painting and embroidery. Often she would paint on her saris and on paper as a hobby. We tried to think how she could turn this into a business proposition. It was easy to think that we could facilitate her current activities by promoting her work, creating a wider base of demand and a wider range of products/services. Breaking out of it and looking into what else can be achieved is what we had to work on.
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